If you're planning a new business venture or seeking valuable insights from your current customers, market research is essential. By conducting market research, you can identify new market opportunities, assess competitors and industry trends, and determine the most effective marketing strategies for your product or service. Armed with this information, you can make informed decisions about product development, pricing, and distribution, which can lead to increased sales and customer satisfaction. Moreover, market research can help you stay ahead of the curve and adapt to changing market conditions, ensuring the long-term success of your business.

As a creative, I used to dread marketing my business. It felt salesy and gross to me - not at all natural. Do you tend to push it marketing down your to-do list, hoping it will disappear? It's time to change your perspective! Over the years, I've grown to love marketing by shifting my mindset from salesy to nurturing. To nurture something involves caring for it and encouraging its growth or development. Isn’t this exactly what we want for both our business and our customers?

Social media has become a crucial tool for businesses to reach their target audience, but some entrepreneurs choose not to use social media to run their online businesses. If you're one of them, there are still plenty of ways to promote your online business and reach potential customers.

There are numerous tools that I consistently use for my design projects, but ten stand out as the best of the best. These amazing tools have helped me streamline my workflow, improve collaboration with clients, increase productivity and build beautiful brands and websites. \

Sourcing the perfect stock photos for your website, blog, or socials can feel like a never-ending quest for the Holy Grail. You want them to be eye-catching, but you also don't want to break the bank. Luckily, there are some great websites out there that offer a fantastic range of affordable stock photos. Allow me to spill the beans on some of my faves.

“Let there be light.” One of the most simple, yet encouraging verses of the Bible. There are so many times in our lives when we feel like we’re surrounded in darkness, and are desperately searching for some light. Just a spark will do! Have you ever felt that way when it comes to starting your business? You turn to a search engine for help, or maybe a social media influencer who claims that you’ll be making six figures in no time. There are so many “shiny objects” out there that make unrealistic promises about how simple it’s going to be for us to not only start a business, but also to jump from zero to 100k in the snap of a finger. Friend, I’m here to tell you to stop chasing those shiny objects, and start trusting the source. The God who said the words, “Let there be light,” …and then there was actual light.

When you make the decision to let go of the way that the world says is “the right way” to start (and run) your business, and to start listening to the way that your creator tells you to run your business, this is the moment when you step into the light. This is when you’ll receive true clarity about your business. You’ll know with 100% certainty that you’re doing exactly what you were created to do.

Word of mouth marketing is one of the most powerful and overlooked tools for growing your small business. When your customers rave about your amazing product or service, it makes others want to check you out too - and what better way to show off your awesomeness than with strategically planned testimonials? This testimonial template will help you grow your business in no time.

Content creation for social media can be overwhelming for entrepreneurs, but with a little ingenuity and practice, it becomes easier. If you’re a small business owner, here are five simple ways to produce a wealth of social media content that your followers will adore.