FULL-SERVICE BRAND & WEBSITE DESIGN SINCE 2016

Simple, beautiful & strategic design that allows your gift to speak for itself.

making a lasting impression is about so much more than creating a logo or choosing a color scheme.

A strong brand should reflect your values and personality, and showcase your amazing talent. You have something special that sets you apart from others in your industry, and your perfect customers are out there waiting for it. When your brand highlights your unique gift and screams “YOU!”, that, my friend, is where the magic happens. Getting your branding and website right will change everything.

Hey!

I’m Kelsey Lenzmeier, designer and owner of Studio Four10. If you’re looking for a creative partner for your business who thrives on thrilling her clients, then I’m your gal.

With 8 years of brand and website design work under my belt, an MA in communication studies and the most heartfelt reviews from previous clients, my specialty is finding out what makes you and your business special and running with it.

Here’s what you can expect when you work with me:

  • Open communication and straightforward expectations. I’ll never leave you guessing as to when your project will be completed.

  • Fun collaboration that feels less like homework and more like a scroll through Pinterest. In fact, that’s literally what it will be sometimes!

  • Positivity and encouragement all day every day. I want this process to be exciting and fun! (Cheerleading was never my thing - but maybe it should have been…)

My 4 week brand & website design method

WEEK ONE: DISCOVERY

First, you’ll reveal all of your business hopes and dreams to me through my comprehensive design questionnaire. We’ll dig into your mission, target market and business goals and discuss your brand voice. This step will help me to create a brand that reflects your values, which will result in a meaningful connection between you and your customers.

Brand and Squarespace Website Design

WEEK TWO: DESIGN

Next, you’ll create your inspiration board to give me a full understanding of your visual style. Then, the design process will officially begin! I’ll start with your brand board, which includes your color palette and font package, primary and secondary logos, patterns, icons and any other visual branding assets that you’ll need to make a lasting impression.

Brand and Squarespace Website Design

WEEK THREE: REFINE

This is the fun part - you’ll get a first glimpse of what I’ve been working on (eek!) and let me know which aspects work and which could use some refining. We’ll repeat this process until you’re head-over-heels in love with your brand, and then move on to your website. We’ll tie it all together by branding your social media accounts, courses, webinar, etc.

Brand and Squarespace Website Design

WEEK FOUR: LAUNCH

Finally, the BIG reveal. Time to show off your jaw-dropping new brand and start connecting with your perfect customers. I’ll help you get familiar with your brand assets so that you’ll feel comfortable using them and will walk you through editing your website. I’ll always be here to help, should you have any questions, or if you need additional design work.

Brand and Squarespace Website Design
  • Delaney

    "Kelsey was amazing - 10's across the board! She is a hard worker and knows how to make a vague vision a reality. I hope I can work with her again, because she was just a joy to work with! I 100% recommend Kelsey!"

    Delaney B

  • Dajane

    "I was impressed with how approachable and accessible Kelsey was - I felt like I've known her for years! Plus, her work is absolutely amazing. I'm excited and proud to show my website to the public!"

    Dajana M

  • Kristi

    "I have never worked with someone so gifted and intuitively skilled as Kelsey. She just 'gets' what I want every time, even when I can't articulate it! She is incredibly fast and full of creativity, and her expertise is worth every penny."

    Kristi R

what’s included?

Strategy & Prep (the fun kind!)

⫸ Design Questionnaire: This will help you to develop a clear understanding of your vision for your business, as well as what makes your business unique, as well as your target audience’s wants and needs.

⫸ Pinterest Inspiration Board: In your private Pinterest board, you’ll get to have a blast pinning anything that makes you swoon, from color palettes to fonts to brand messaging. This step will give me insight into your personality and style.

⫸ Strategy Call: This is where I’ll go over your questionnaire and inspiration board with you, and you’ll get to pick and choose your design deliverables. (Hint: You'll end up with everything your little heart desires!)

brand design

⫸ Brand Assets: A collection of elements that represent your brand's identity and help establish brand recognition and consistency. Your brand assets play a crucial role in building brand awareness and loyalty by creating a memorable and consistent visual and emotional experience for the audience. These will reflect your brand's values, personality, and positioning, and be adaptable across various channels and touchpoints, including digital and physical media. This package includes the following:

  • Color Palette: Carefully crafted to communicate the personality, values, and emotions of your brand.

  • Font System: 2-3 fonts that partner up to create a sense of familiarity across all of your brand’s touchpoints.

  • Logo Suite (Primary Logo + Logo Variations + Favicon): Symbols of trust and quality that customers associate with your brand.

  • Patterns & Icons: Used as background or decorative elements in your brand's marketing materials, such as on packaging, websites, and social media posts.

  • Networking Tools (Business Card, Email Signature, QR Code): Powerful tools in establishing and growing your business.

⫸ Curated Brand Board & Brand Guidelines Document: A comprehensive guide that outlines how your brand should be presented in all communication channels. It includes information about your brand's tone of voice, color palette, typography, logo usage, and more, and will help to ensure consistency across all marketing materials.

squarespace website design

⫸ Squarespace Website: Up to 10 pages, planned, conceptualized, and arranged to create an optimal user experience. Your site will be mobile-friendly, and includes the first draft of your website content. Your brand’s domain, hosting, and business email address will be secured and set up for you, no sweat*.

⫸ Blog Set-up: A wonderful (and easier than you think) way to showcase your expertise, improve organic online reach, and convert clients. Never blogged before? No worries! I’ll walk you through the whole process.

⫸ Search Engine Optimization (SEO): I’ll optimize your website’s content, structure, and keywords to attract more organic traffic - which can ultimately lead to more sales, leads, and conversions.

*Domain, hosting, business email fees are not included in package price.

implementation & launch

⫸ Launch Call: This is the fun part - we’ll jump on a call together and celebrate the launch of your brand and website! We’ll address any additional questions you may have, and I’ll give you a personal tutorial of your website's backend so that you can update your website as needed.

⫸ Little Extras: Enjoy 20 branded Instagram graphics to promote your beautiful new brand and website, including a countdown to launch day, 10 square post templates and 5 story templates.

⫸ File Transfer: I’ll send all of your brand files over to you via Google Drive, so that you have them all in one handy spot. Your Brand Board and Brand Guidelines Document will be front and center so that you can start implementing your new brand right away.

⫸ All the Support You Need: After your project is complete, I’ll be here to support you in any way that I can. Whether you need help with marketing, course creation, or even just someone to bounce ideas off of, I'm here for you. My goal is to not only create a beautiful and effective brand and website for you, but to also help you succeed in your business ventures. I believe that collaboration and communication are key to achieving success, and I look forward to working with you every step of the way. So don't hesitate to reach out if you need anything!

“Your brand is the single most important investment you can make in your business.”

- Steve Forbes, Chairman and Editor-in-Chief of Forbes Media

brand & website design
STARTING AT $2500

Payment plans available.

Brand & Squarespace Website Design for Women Entrepreneurs

I’D LOVE TO WORK WITH YOU IF...

You’re a kind-hearted entrepreneur who is committed to building a brand that truly reflects your story and values. If you’re on board to work together to create a unique visual identity that will resonate with your audience and make a lasting impression, we just might be a perfect fit. I’ll help you launch your business with confidence and connect with your audience on a deeper level.

fAQs

  • I adore working with women, but as long as you like my design style (clean, crisp, “less is more”) and you’re a kind human, I’d love to work with you!

  • Custom projects typically run between $3-6k, depending on your needs. Booking a discovery call will help us to figure out where you land in this range.

  • Definitely. I know that this is a major business investment, and I want to ease that pressure as much as I can. 50% is due to reserve your spot on my calendar, and the remaining amount can be split into either 2 or 3 installments.

  • I prefer to work with a maximum of 1-2 clients at a time. This allows me to focus on you and to help ensure that your project timeline and desired launch date stay intact.

  • This depends on my client load at the time of your inquiry. Since I only take up to two clients at once, there could be a wait time before we can get started with your project, but I’ll let you know what that looks like during our discovery call.

  • Before the first day of design, I’ll ask you to fill out a branding questionnaire as well as a private Pinterest inspiration board, which will help me get a good idea of your target market and design style. Once I’ve started designing, I’ll send items to your client portal for you to review, and you can submit questions and comments there. I want you to think of us as a team, so you are also welcome to call, text or email with questions at any time throughout the design process!

  • Once your project finalized, you can count on me for continued support. My design services are available to you for all your needs. From integrating your visual brand into all marketing and communication materials to providing guidance on brand consistency and integrity across all platforms, including social media, website, and print materials.

    It's important to remember that branding is an ongoing process and not a one-time task. As your business evolves, your brand may need to adapt and change with it. I am here to help you through this process and ensure you stay true to your brand values and messaging.

WANT TO WALK through it?

Don’t sweat it - that’s what I’m here for. Let’s schedule a call and go through the ins and outs of the process together.